The Publicity Formula gives 5 Reasons Why Small Businesses Should Hire a Publicity Coach instead of a Publicist

By Guest Columnist Yoshi Simms

 

Have you considered hiring a publicist but their fees are way out of your price range? 

Do you need a publicist but you’ve heard the horror stories of “I paid my retainers and got nothing?”

Regardless of the fact that this may all be true, at some point people need to know about your business other than by word of mouth.  Publicity has served and still today is the best avenue in getting the word out.

Yes indeed, publicity is the most respected and credible way to get your business seen, but the cost of hiring a publicist can sometimes put a real strain on a small business.  This is one of the main reasons a lot of businesses have turned to Publicity Coaching.

Publicity Coaches teach entrepreneurs to be their own publicist, for their own business.  You have a coach that shows you step by step, exactly how to do your own publicity just like the pros.  You actually become the publicist for your business.

Let’s check out these 5 reasons why you may want to consider Publicity Coaching:

#1 – Cost

This is the number one reason companies have turned to publicity coaching.  The usual fees for a publicist range from $1500-$5,000, depending on the publicist and the number of hours required to publicize the business.

#2 – Customized Plan

When you work with a publicity coach, your publicity plan is customized just for your business, not some template used for all other businesses.

#3 – Media Savvy

You will learn everything there is to know about the various forms of media and how to get your business noticed by them.

#4 – Product or Service Leveraging

Create relationships that turn into clients by leveraging your products or services.

#5 – Media Publicity vs. Public Publicity vs. B to B Publicity

In today’s society, mainly because of the Internet, there is more than just media publicity.  Learn how to get to all 3!

So as you see, Publicity Coaching is a great alternative to hiring a publicist or a public relations firm.

Yoshi Simms

Publicity Coach

The Publicity Formula

www.thepublicityformula.com

info@thepublicityformula.com

678-318-3632